PR Women with Influence
Breaking Through the Ethical and Leadership Challenges
Carolyn Bronstein Juan Meng Marlene S. Neill Radhika Parameswaran (Redaktør) Carolyn Kitch (Redaktør) Gregory Pitts (Redaktør) Katie R. Place (Redaktør) Meghan Sanders (Redaktør)
«“PR Women with Influence advances knowledge in the public relations field by providing specific advice for young professionals about the challenges they may face in advancing to leadership positions and how to successfully overcome them.” —Dr. Mia Moody-Ramirez, Professor & Chair, Department of Journalism, Public Relations & New Media, Baylor University»
PR Women with Influence: Breaking Through the Ethical and Leadership Challenges makes a unique and timely contribution by exploring how women in public relations navigate through attitudinal, structural and social barriers in advancing their leadership roles.
Les merPR Women with Influence: Breaking Through the Ethical and Leadership Challenges makes a unique and timely contribution by exploring how women in public relations navigate through attitudinal, structural and social barriers in advancing their leadership roles. The book is thoroughly grounded in rich empirical evidence gained through two phases of a funded research project conducted in the field. Phase I involves 51 in-depth interviews with current female leaders in public relations and Phase II captures women’s perceptions on gender-related barriers in leadership advancement by recruiting a national panel of female public relations professionals.
Results presented in this book provide a compelling, current picture of women and leadership in public relations. By emphasizing our discussion on key issues and barriers as related to women in PR and their leadership advancement, the authors call for real actions and change to develop a constructive ecosystem within the organization to embrace leadership for women in PR.
Given its sharp topic focus, wealth of empirical data, and the relevance of the topic to today’s public relations profession, this book is suitable for different audiences both nationally and globally. Such audiences include but are not limited to public relations scholars, educators and professionals, both leaders and emerging leaders, men and women, young professionals, women of color, and public relations majors. This book is appropriate for senior-level undergraduate and graduate courses in public relations and communication management to facilitate critical thinking, leadership development, and gender-related topic discussion.
Detaljer
- Forlag
- Peter Lang Publishing Inc
- Innbinding
- Paperback
- Språk
- Engelsk
- Sider
- 220
- ISBN
- 9781433165108
- Utgivelsesår
- 2020
- Format
- 23 x 15 cm
Om forfatteren
Juan Meng, PhD, is an associate professor and founding director of Go Global Choose China and the Cooperative Education programs at the University of Georgia. Meng serves on the national board of advisors of The Plank Center for Leadership in Public Relations and is an elected member of the Arthur W. Page Society.
Marlene S. Neill, PhD, APR, is an associate professor and graduate program director at Baylor University and teaches courses in advertising and public relations. Her research interests include public relations management and ethics. Neill worked for almost 12 years in government and nonprofit public relations.
Anmeldelser
«“PR Women with Influence advances knowledge in the public relations field by providing specific advice for young professionals about the challenges they may face in advancing to leadership positions and how to successfully overcome them.” —Dr. Mia Moody-Ramirez, Professor & Chair, Department of Journalism, Public Relations & New Media, Baylor University»
«“PR Women with Influence is a timely book that examines the ethics counseling and leadership challenges that women in public relations face today. Meng and Neill blend the existing literature regarding women and leadership with their own survey and interviews with leading women practitioners to explore topics such as the situational barriers to PR women’s leadership advancement, how these women define and achieve influence in the field, and how they approach ethics counseling. It also includes the additional challenges women of color face. Importantly, Meng and Neill show us not just where women are today in public relations, but also set out a constructive path for needed change. The book would make an excellent addition to senior- and graduate-level courses in public relations.” —Dr. Karla K. Gower, Director of the Plank Center for Leadership in Public Relations, Behringer Distinguished Professor, Department of Advertising & Public Relations, University of Alabama»
«“Besides being important from a diversity, equity and inclusion perspective, PR Women with Influence is a must-read for men and women responsible for managing talent in our profession. It also might help improve the average grades PR executives have been receiving from the biennial Plank Center Report Card.” —Ron Culp, veteran corporate and agency executive who now consults and teaches»
«“PR Women with Influence focuses on women who’ve advanced their leadership in PR. It was written by two women who are leading PR scholars and educators. But men, WE most need to read the book. Then take meaningful actions, large and small, to enrich our organizational cultures to embrace leadership for women in PR.” —Dr. Bruce K. Berger, Professor Emeritus, Department of Advertising & Public Relations, University of Alabama»
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