Public Relations Case Studies from Around the World (2nd Edition)
"I feel free to praise it unabashedly. It is not enough to say that this text is a fine accomplishment. It is, in a word, a gem." Larissa Grunig, Ph.D., Professor Emerita, University of Maryland
The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice – from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. Les mer
The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice – from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include «best practices» of multinational corporations, non-governmental organizations and governmental agencies around the world.
Detaljer
- Forlag
- Peter Lang Publishing Inc
- Innbinding
- Paperback
- Språk
- Engelsk
- Sider
- 386
- ISBN
- 9781433134548
- Utgave
- 2. utg.
- Utgivelsesår
- 2017
- Format
- 23 x 15 cm
Anmeldelser
"I feel free to praise it unabashedly. It is not enough to say that this text is a fine accomplishment. It is, in a word, a gem." Larissa Grunig, Ph.D., Professor Emerita, University of Maryland
"It builds on the success of the first edition, which has been used in several universities throughout the world to teach how public relations is practiced." Gregor Halff, 2016–2017 Chair, Global Alliance for Public Relations and Communication Management
"The editors set out to uniquely provide a text solely dedicated to international case studies. They have been highly effective in doing so, and their second edition brings fresh, contemporary content." Sandra Duhe, Ph.D.; MBA; APR; Fellow, PRSA
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