New Developments in the Brewing Industry
«Each essay helps provide a complete understanding of the industry on a global scale. Teaching faculty could use any of the essays to explain such basic concepts as supply and demand or price promotion equations. In such scenarios, the fact that the book just happens to be about beer may be an added attraction for students.»
R. I. Attebury, CHOICE
Institutions and ownership play a central role in the transformation and development of the beer market and brewing industry. Institutions set the external environment of the brewery through both formal requirements and informal acceptance of company operations by the public. Les mer
discussing how changes in institutions have contributed to the restructuring of the industry and the ways in which breweries have responded, including a craft beer revolution with a surge in demand of special flowered hops, a globalization strategy from the macro breweries, outsourcing by contract
brewing, and knowledge exchange for small sized breweries.
Structured in two parts, with a focus on institutions (Part I) and ownership (Part II) respectively, this book examines the link between institutions and governance in one of the most dynamic and innovative industries.
Detaljer
- Forlag
- Oxford University Press
- Innbinding
- Innbundet
- Språk
- Engelsk
- ISBN
- 9780198854609
- Utgivelsesår
- 2020
- Format
- 24 x 16 cm
Anmeldelser
«Each essay helps provide a complete understanding of the industry on a global scale. Teaching faculty could use any of the essays to explain such basic concepts as supply and demand or price promotion equations. In such scenarios, the fact that the book just happens to be about beer may be an added attraction for students.»
R. I. Attebury, CHOICE