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A bestselling communications book that helps ensure what you say is understood, remembered and, most importantly, acted upon
- FAKTA
-
Utgitt:
2008
Forlag: Arrow Books Ltd
Innbinding: Paperback
Språk: Engelsk
Sider: 336
ISBN: 9780099505693
Format: 20 x 13 cm
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«Their analysis is peppered with memorable stories, images and facts ... This book is a gift to anyone who needs to get a message across and make it stick»
«This is great for anyone planning a speech or trying to get their message across at work»
«The Heaths push beyond what sounds like it should work and explain why it actually does»
«.. an entertaining, practical guide to effective communication.»
«Smart, lively . . . such fun to read»
Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times
bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate
their strategy and mission. Chip lives in California. Dan Heath is a senior fellow at Duke University’s CASE center, which
supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written
four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over
two million copies worldwide and have been translated into thirty-three languages.