Hustle and Float
Reclaim Your Creativity and Thrive in a World Obsessed with Work
Leveringstid: Sendes innen 25 - 30 dager
-Established media and publicity contacts: Harfoush has been featured on a number of TV and radio programs and in magazines, including Wired, The Globe and Mail, Le Monde, El Pais, Fast Company, Huffington Post, CEO Magazine, The Collective, Techonomy, Daily Dot, The Next Web, and more. Harfoush will leverage her existing media relationships to promote and drive sales of the book.
-Committed purchase: Harfoush will purchase 2k units of the book upon publication to distribute to key clients and influencers.
-Experienced author with strong sales track: Harfoush's co-authored book The Decoded Company: Know Your Talent Better Than You Know Your Customers (Penguin, February 2014) has shipped 12.2k units (Bookscan) since publication.
-Promotion through social media: Harfoush will coordinate a virtual media tour through 50 of the top business blog sites, launch a series of author interviews on YouTube, launch a Hustle and Float themed podcast series, and use targeted paid Google Adwords and Twitter Promoted Ads to increase exposure and followers and drive sales of the book.
-PR campaign with print, radio, and digital interview targets
-Targeted outreach to business and leadership organizations, websites, and publications
-Nominate book for merchandising placement on Safari, Trendhunter, and others.