Brands with a Conscience

How to Build a Successful and Responsible Brand

Nicholas Ind (Redaktør) ; Sandra Horlings (Redaktør)

Provides exemplary guidance on building a conscientious brand strategy, underpinned with not just stories of success, but also caveats based on real world challenges and failures Allows you to place . Les mer
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311,-

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Paperback
Legg i
Paperback
Legg i
Vår pris: 311,-

(Paperback) Fri frakt!
Leveringstid: Sendes innen 21 dager
På grunn av Brexit-tilpasninger og tiltak for å begrense covid-19 kan det dessverre oppstå forsinket levering.

Om boka

Provides exemplary guidance on building a conscientious brand strategy, underpinned with not just stories of success, but also caveats based on real world challenges and failures Allows you to place responsible practice at the heart of your organization with numerous inspirational case studies including Ecover, H&M, TED, IWC and the John Lewis Partnership Illustrates how to create and sustain a culture that meets the needs of internal and external stakeholders

Fakta

Innholdsfortegnelse

Chapter - 01: Introduction, by Ava Hakim;
Chapter - 02: Case Study 1: Dilmah Tea, by Jack Yan;
Chapter - 03: Case Study 2: John Lewis Partnership, by Erika Uffindell & Simon Paterson;
Chapter - 04: Case Study 3: Dr. Hauschka by Brigitte Stepputtis;
Chapter - 05: Case Study 4: Merci by Philippe Mihailovich;
Chapter - 06: Case Study 5: Tony's Chocolonely by Sandra Horlings;
Chapter - 07: Case Study 6: Slow Food by Peter Brown;
Chapter - 08: Case Study 7: DNV GL by Nicholas Ind;
Chapter - 09: Case Study 8: Cosentino by Cristian Saracco;
Chapter - 10: Case Study 9: TATA Steel by Horo Sudhir;
Chapter - 11: Case Study 10: Placebranding by Nikolaj Stagis;
Chapter - 12: Case Study 11: Leadership by Enric Bernal;

Om forfatteren

Nicholas Ind is an associate professor at Oslo School of Management and a partner in Equilibrium Consulting. Previously he ran Icon Medialab's brand consultancy arm in Sweden. He is former director of the Design Business Association (UK), a member of the advisory board of Corporate Reputation Review and the editorial board of the Journal of Brand Management. He was a founder member of the Medinge Group, an international branding think tank. Nicholas is the author of eleven books including Beyond Branding, Living the Brand and Brand Together, all published by Kogan Page.

Sandra Horlings is a branding and marketing consultant specializing in sustainable business development in a circular economy. Before she founded Wonderwings in 2008, she was a member of the BBDO board in the Netherlands and responsible for Proximity in Amsterdam. Sandra is a guest lecturer and corporate trainer. She is a member of Medinge and a founder of Wereldmarketeers, a Dutch knowledge and inspiration platform for marketers and entrepreneurs on sustainable innovation, endorsed by NIMA, the Dutch Marketing Association.