Grassroots activism is essential to the success
of the contemporary environmental movement, which depends on the organization of local activists as well as state, national,
and international organizations. Yet grassroots activists confront numerous challenges as they attempt to organize diverse
participants and devise fresh strategies and tactics. Drawing on more than seven years of fieldwork following diverse organizations
in Pittsburgh over time, this book sheds light on the struggles that activists face and the factors that sustain movements.
Suzanne Staggenborg examines individual motivations and participation, organizational structures and cultures, relationships
in movement communities, and strategies and tactics, including issue framing. The book shows that collective action campaigns
and tactics generate solidarity, maintain involvement, and bring in new participants even as organizers struggle to devise
effective new types of actions.
1. Introduction; 2. Organization and strategy in social movements; 3. Grassroots environmentalism
in Pittsburgh; 4. Environmental issues and framing work; 5. Mobilizing a grassroots environmental movement; 6. Creating movement
infrastructure and community; 7. Social movement meetings; 8. Devising strategy; 9. Conclusion.
An inside look at how
grassroots groups organize and develop strategies over seven years of participant observation in multiple organizations.