Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals
with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue
planning, order financing and financial engineering, contract management, negotiation management, project management, and
finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and
business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both
a managerial textbook and valuable practical guide.