Cambridge Handbook of Consumer Psychology
«'Lamberton, Rucker and Spiller have assembled a masterwork on consumer psychology. This book brings together some of the most highly regarded thought leaders across a variety of interesting research areas to provide a comprehensive overview that is both topical and timeless. It challenges the reader with intriguing research possibilities likely to inspire decades of research to come.' Kelly Goldsmith, Vanderbilt University, USA»
In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. Les mer
Detaljer
- Forlag
- Cambridge University Press
- Innbinding
- Paperback
- Språk
- Engelsk
- ISBN
- 9781009243964
- Utgave
- 2. utg.
- Utgivelsesår
- 2023
- Format
- 25 x 18 cm
Anmeldelser
«'Lamberton, Rucker and Spiller have assembled a masterwork on consumer psychology. This book brings together some of the most highly regarded thought leaders across a variety of interesting research areas to provide a comprehensive overview that is both topical and timeless. It challenges the reader with intriguing research possibilities likely to inspire decades of research to come.' Kelly Goldsmith, Vanderbilt University, USA»
«'An impressive collection of insights from leading experts on consumer psychology. This is the state of the science – a comprehensive guide to the fundamentals of decision-making, motivation, and persuasion, the roles of religion, politics, and status, and the impact of new methods and technologies.' Adam Grant, Wharton psychologist and no.1 New York Times bestselling author of Think Again»
«'A best-in-class handbook should capture the most incisive insights and forward-looking ideas of the leading thinkers in the field, and the Cambridge Handbook of Consumer Psychology does exactly this. With scholars expert in the most central issues to marketing today – from artificial intelligence to the broader role of marketing in society – this volume offers a comprehensive view of the field as it stands today, and how it is likely to change in the years to come.' Michael I. Norton, Harvard Business School, USA»