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Cases in Marketing
This work highlights key marketing issues in contexts characterized by diversity of markets, competitors and consumers. Cases draw on students' ability to think about broader strategic issues such as global standardization versus customization. Les mer
This work highlights key marketing issues in contexts characterized by diversity of markets, competitors and consumers. Cases draw on students' ability to think about broader strategic issues such as global standardization versus customization.
Detaljer
- Forlag
- SAGE Publications Inc
- Innbinding
- Paperback
- Språk
- Engelsk
- Sider
- 224
- ISBN
- 9780761955702
- Utgivelsesår
- 1997
- Format
- 23 x 16 cm
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