Digital Marketing Strategy

An Integrated Approach to Online Marketing

; Simon Kingsnorth

Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Les mer
Vår pris
312,-

(E-bok)
E-bøker kan leses umiddelbart etter kjøp
Min side | Adobe Digital Editions
E-boken må lastes ned i løpet av 2 år

Vår pris: 312,-

(E-bok)
E-bøker kan leses umiddelbart etter kjøp
Min side | Adobe Digital Editions
E-boken må lastes ned i løpet av 2 år

Om boka

Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include lecture slides, activity sheets, practical implementation guides and templates, which will be regularly updated to equip readers as digital marketing continues to evolve.

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