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Handbook of Consumer Psychology
The revision of this book contains an updated collection of chapters written by the world's leading researchers in the field of consumer psychology. The Handbook presents a comprehensive overview of latest developments and trends, and includes sections on social cognition, motivation, and social neuroscience, among others. Les mer
The revision of this book contains an updated collection of chapters written by the world's leading researchers in the field of consumer psychology. The Handbook presents a comprehensive overview of latest developments and trends, and includes sections on social cognition, motivation, and social neuroscience, among others. It is appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Detaljer
- Forlag
- Taylor & Francis Ltd
- Innbinding
- Paperback
- Språk
- Engelsk
- Sider
- 1000
- ISBN
- 9781138124127
- Utgave
- 2 New edition
- Utgivelsesår
- 2023
- Format
- 25 x 20 cm
- Serie
-
Marketing and Consumer Psychology Series
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