Focus on connecting with sellers and sales leaders for B2B companies

Continue growing email list (10K+ subscribers) and distribute e-newsletter six times per month

Speak at trainings and conferences such as Outbound Sales and the Chevron Lubricants distributor conference

Connect with audience on LinkedIn (42K+ followers), Twitter (16.3K+ followers), and Facebook (5.6K+ followers)

Host regular LinkedIn Live sessions

Post videos to YouTube and grow subscribership

Blog and write as a guest on other online publications

Work with a professional book publicist to run launch campaign

Partner with influencers to spread the word

Target traditional media and podcasts

Submit to major industry reviewers, including Publishers Weekly and Foreword Reviews