Business frameworks sit at the heart of every successful business. They add structure and clarity to business problems and
can help practitioners overcome the everyday challenges they face. The Business Models Handbook brings together the most helpful
and widely used templates and frameworks into a single, invaluable resource. Each chapter focuses on an individual business
framework, giving an overview of 50 of the best known frameworks and how it will help an organization grow and be profitable.
Each supported by a real-world case study, these include ANSOFF matrix, Price-Quality-Strategy model, Stage-Gate model, Service
Profit Chain and many more.
Authored by a leading global market researcher with a background working on over 3,000
different research projects, The Business Models Handbook is an invaluable resource for any student or professional. Online
resources include lecture slides that align with each chapter.