User-Oriented Appropriateness
A Theoretical Model of Written Text on Facebook for Improved PR Communication
Public Relations is fundamentally concerned with communication -- but social networking sites such as Facebook have influenced
the way people communicate with one another and interpret text-based communication online. Les mer
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Vår pris:
1013,-
(Paperback)
Fri frakt!
Leveringstid: Sendes innen 21 dager
På grunn av Brexit-tilpasninger og tiltak for å begrense covid-19 kan det dessverre oppstå forsinket levering
Public Relations is fundamentally concerned with communication -- but social networking sites such as Facebook have influenced
the way people communicate with one another and interpret text-based communication online. PR people who have grown up using
traditional media often struggle with the new, digital world and its unfamiliar techniques and language. An increasing number
of users, on the other hand, expect a different form of organisational communication. Benjamin Gust presents the new theory
of user-oriented appropriateness, which is helping to communicate well in this new world of digital communication via social
media.