A Practical Guide to Fundraising for Small Museums: Maximizing the Marketing-Development Connection turns the traditional
development program on its ears, as it starts with the needs of donors rather than the needs of the organization. Just like
marketing for other goods and services, museums must begin with aligning their products with their audiences. Then they can
develop fund strategies that keep their audiences in mind. While the book covers traditional strategies (such as membership
and events), it approaches them from a new point of view and provides tips and sample ideas all along the way for small and
mid-sized museums to implement a successful development plan.
Complete with sample forms, this book is a must-have
for every museum development professional, volunteer, and student who wants to succeed.