Continuing to Broaden the Marketing Concept
Dawn Iacobucci (Redaktør)
Serie: Review of Marketing Research 17
Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better
place.
This volume brings together leading scholars to explore how marketing can push boundaries to fix some of the most important problems which face society today. Les mer
This volume brings together leading scholars to explore how marketing can push boundaries to fix some of the most important problems which face society today. Les mer
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Vår pris:
1148,-
(Innbundet)
Fri frakt!
Leveringstid: Sendes innen 7 virkedager
På grunn av Brexit-tilpasninger og tiltak for å begrense covid-19 kan det dessverre oppstå forsinket levering.
Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better
place.
This volume brings together leading scholars to explore how marketing can push boundaries to fix some of the most important problems which face society today. Topics covered include; politics, retirement, modelling social marketing data (for alcohol consumption and illegal drug use), feeding the world, data privacy (informing readers as to the varieties of protective options), and environmental sustainability.
Each chapter provides thought provoking discussions which will be relevant to researchers, professionals and students.
This volume brings together leading scholars to explore how marketing can push boundaries to fix some of the most important problems which face society today. Topics covered include; politics, retirement, modelling social marketing data (for alcohol consumption and illegal drug use), feeding the world, data privacy (informing readers as to the varieties of protective options), and environmental sustainability.
Each chapter provides thought provoking discussions which will be relevant to researchers, professionals and students.