E-Commerce Website Optimization
Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it
Dan Croxen-John ; Johann van Tonder
Conversion rate optimization (CRO) is a complex field and one that is rapidly evolving. It's about understanding people and
their behaviour, not simply website visits. E-commerce Website Optimization provides an all-encompassing guide, explaining the how and why, before focusing on techniques and tools to increase the percentage
of visitors who buy from the site, and subsequently the amount that these visitors spend when they buy. Les mer
- Vår pris
- 270,-
(Paperback)
Leveringstid: Sendes innen 7 virkedager
På grunn av Brexit-tilpasninger og tiltak for å begrense covid-19 kan det dessverre oppstå forsinket levering
Vår pris:
270,-
(Paperback)
Leveringstid: Sendes innen 7 virkedager
På grunn av Brexit-tilpasninger og tiltak for å begrense covid-19 kan det dessverre oppstå forsinket levering
Conversion rate optimization (CRO) is a complex field and one that is rapidly evolving. It's about understanding people and
their behaviour, not simply website visits. E-commerce Website Optimization provides an all-encompassing guide, explaining
the how and why, before focusing on techniques and tools to increase the percentage of visitors who buy from the site, and
subsequently the amount that these visitors spend when they buy. Grounded in best-practice theory and research, it brings
together usability, analytics and persuasion to offer a detailed, step-by-step guide to improve conversion rates, increase
ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites.
In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.
In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.