The frictions that we experience when doing business, and in fact also in society, result from the impact of technology. There
is a transition period from 'doing digital' to 'being digital'. This affects every aspect of our lives, both private and professional.
Merely observing the changes, reading about conflicts of the old model in relation to the new model, is confusing. The current
developments and frictions require more in-depth examination. Insights into these developments will be necessary in order
to achieve success. Many more partnerships will develop; organisations will come together and combine forces and borders will
disappear. This will lead to the changes from order entry to new digital business ecosystems, or rather from 'doing digital
to 'being digital'.In the book, The End of Competition: The Impact of the Network Economy, the author explores the indicators
of change, the motives for change, and the changes that are yet to come. Concrete plans provide clarity regarding the steps
that can be taken, and they indicate who is already going down that road. This book will cover the similarities and differences
in the approach and developments in both the Western and Asian worlds. We are at the beginning of a new age: the age of 'being
digital', and closing our eyes to this is to deny ourselves a future.