This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated
with strategic management of urban territories and highlights various types of development strategies that seek to encourage
socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and
methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a
range of international examples the book considers the missions, aims and implementation of branding strategies and the importance
of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed
exploration of the promotional and branding strategy prepared for the city of Tomaszow Mazowiecki in Poland.
This book provides the reader with theoretical and practical insights on city branding and will appeal
to scholars and students in urban studies, geography, tourism, management and economics.