Cultural Tourism

; Bob McKercher

«<p>'As they have done throughout their careers, Hilary du Cros and Bob McKercher once again help us think more clearly about cultural tourism. This well-written book provides coverage of a number of important issues in the field, captures its complexities and speaks to a broad audience of policymakers, administrators, students and teachers, who will find much to stimulate their thinking in this book.'<br /><strong>Dr. Vicky Katsoni</strong>, <em>President of the International Association of Cultural and Digital Tourism (IACuDiT), Assoc. Professor, University of West Attica, Greece</em></p> <p> </p> <p>‘<em>Cultural Tourism</em> is essential reading for those involved in tourism and cultural heritage management, providing important new insights on visitor management, how to produce successful tourism products and how to evaluate products with the potential to deliver quality experiences.’</p> <p><b>Prof. Claire Smith</»

Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. Les mer
Vår pris
2025,-

(Innbundet) Fri frakt!
Leveringstid: Sendes innen 21 dager

Innbundet
Legg i
Innbundet
Legg i
Vår pris: 2025,-

(Innbundet) Fri frakt!
Leveringstid: Sendes innen 21 dager

Om boka

Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An 'umbrella approach' to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors.

Reflecting the many important developments in the field this new edition has been completely revised and updated in the following ways:









New content on increasingly relevant topics including sustainability, climate change, the threat of de-globalization, overtourism and social media.











New sections on experience creation, accessibility and inclusivity, as well as expanded material on creative industries and new management challenges.







New international case studies and tried-and-tested assignment exercises have been added to every chapter.





Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to gain a better understanding of their own and each other's roles in achieving sustainable cultural tourism. It provides a blueprint for producing top-quality, long-term cultural tourism products.

Fakta

Innholdsfortegnelse

Contents








List of plates


List of figures


List of tables & boxes


Acknowledgements


Abbreviations








Part A Setting the context -


1 Introduction: defining cultural tourism





What is cultural tourism?








2 Challenges in achieving sustainable cultural tourism





Introduction


The challenge of triple/quadruple bottom line sustainability


The challenge of climate change


Parallel evolution of tourism and cultural management


Collaborators or competitors?


Relationships between tourism and cultural management


The consequences





3 Issues, benefits, risks and costs





Introduction


Community


Cultural tourism and enhanced quality of life


Costs associated with cultural tourism


Optimizing benefits and minimizing impacts?





Part B Cultural Assets


4 Cultural heritage management principles and practice (with special reference to World Heritage)





Introduction


Cultural heritage management


Management challenges


World Heritage


Conclusion





5 Tangible cultural heritage





Introduction


Conventions, codes, charters and declarations


A four stage planning process








6 Intangible cultural heritage and creative arts





Introduction


Conventions, codes, charters and declarations


A three stage approach to safeguarding intangible cultural heritage


Contemporary culture and the advent of creative tourism





Part C Tourism, the tourist and stakeholders


7 How tourism works





Introduction


The nature of tourism


Conclusion





8 The cultural tourism market: a cultural tourism typology





Introduction


Cultural tourists


Segmenting the cultural tourism market


A cultural tourist typology - centrality of motive and depth of experience


Implications for cultural tourism


A few words of caution about numbers that appear too good to be true





9 Tourism attraction system, markers and gatekeepers





Introduction


Tourist attraction systems


Markers


Gatekeepers and knowledge brokers


Effect of multiple gatekeepers on the message passed to the tourist





Part D Products


10 Cultural tourism products





Introduction


Cultural assets as tourism products


Products as attractions


Strangeness vs. familiarity, the environmental bubble and the necessity of standardizing and commodifying products


Conclusions








11 Assessing product potential





Introduction


Considering the wider context


Understanding the asset in its setting


Asset specific considerations: place and cultural spaces


Stakeholder and consultation issues


People, skills and financial resources


Conclusion





12 Market Appeal/Robusticity Matrix: a site specific auditing tool





Introduction


The Market Appeal / Robusticity a site specific auditing tool


Introduction


The market appeal/robusticity matrix


Operationalization - a two step process


Conclusion - a precursor to site and experience management





Part E Operationalization


13 Framework for understanding what is necessary for a successful attraction





Introduction


Success factors


Development options


Building


Packaging and bundling


Clustering and precincts


Linear or circular routes and networks


Rebranding/creating a specific cultural tourism product area or network


Festivals and events


Creating memorable experiences


Tell a story


Make the asset come alive


Make it participatory


Focus on quality


Make it relevant to the tourist





14 Applying planning and management frameworks





Introduction


Planning


Situation analysis


Establishment of an overall mission of vision and goal getting


Creation of action plans


Marketing


Planning for greater access


A world on demarketing


Evaluation and feedback mechanisms





15 Experience creation





Introduction


What is interpretation and what are the benefits of good interpretation?


The ICOMOS interpretation charter


Goal of interpretation and success factors


The interpretation process


Tactics to create peak experiences


The medium is the message


ICT





Epilogue





Improvements needed


Challenges still remain


Some general observations


A few possible research areas


Glossary





References





Index

Om forfatteren

Hilary du Cros is an Honorary Research Fellow, University of New Brunswick, Canada. She has a unique perspective on tourism, heritage and arts management after 35 years as an academic and consultant in the Asia-Pacific Region. Books include The Arts and Events with Lee Jolliffe (2014) and Cultural Heritage Management in China with Y.S.F. Lee (2009).


Bob McKercher is a Professor of Tourism at The Hong Kong Polytechnic University. He has wide-ranging research interests focused around special interest tourism markets, product development and consumer behavior. He received his PhD from the University of Melbourne in Australia, a Master's degree from Carleton University in Ottawa, Canada, and his undergraduate degree from York University in Toronto, Canada. Prior to entering academia, he worked in a variety of operational and advocacy positions in the Canadian tourism industry.