Malama Honua

Hokule'a -- A Voyage of Hope

; John McCaskill (Illustratør) ; John Bilderback (Fotograf) m.fl.

Malama Honua

From the launch in Hawai'i in May 2014, around the world 60,000 miles, to 23 different countries, this beautiful hardcover book chronicles Hokule'a's epic mission to raise awareness of and nurture worldwide sustainability. Les mer
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Malama Honua

From the launch in Hawai'i in May 2014, around the world 60,000 miles, to 23 different countries, this beautiful hardcover book chronicles Hokule'a's epic mission to raise awareness of and nurture worldwide sustainability. Interwoven with descriptions of Hokule'a's experiences in port are the voices of the master navigators and crew members, who guide the ship along the ocean's trackless path using only stars, birds, wind, and seas -- non-instrumental wayfinding techniques-- and the local pioneers -- scientists, teachers, and children touched by Hokule'a' -- who work tirelessly to weather the many environmental challenges in our modern lives. This is a story about our need to draw together into one global community. By respecting one another and nature's delicate and intricate systems, this book captures the many ways indigenous cultures are committed to living in ecological balance.

Intro:
Manaiakalani, Bite the Hook - Billy Richards

Ch 1, Long Live H'k'le'a; Hilo, Hawai'i
Local Voices: Kawika Lewis

Crew Story: First Lastname

Ch 2, Seeking a Better Future through Voyaging, Pago Pago, Samoa
Local Voices: Tiara Drabble
Local Solutions: Aquaculture

Crew Story: First Lastname Tk Tk

Ch 3, Holdfast to the Treasures of Our Ancestors, Waitangi, New Zealand
Local Voices: Mike Smith
Local Solutions: Clean Energy

Crew Story: First Lastname

Ch 4, The People of Tomorrow, Townsville, Australia
Local Voices: Russell Butler
Local Solutions: Sea Simulator

Crew Story: First Lastname

Ch 5, We Are Interconnected, Cape Town, South Africa
Local Voices: Mbali Marais
Local Solutions: Hope Spots

Crew Story: First Lastname

Ch 6, Planes Dropping Flowers Not Bombs, Havana, Cuba
Local Voices: Miguel Angel Salcines
Local Solutions: Agroecology

Crew Story: First Lastname

Ch 7, Think of Those Not Yet Born, New York City, United States of America
Local Voices: Tadadaho Syndey Hill
Local Solutions: Billion Oysters Project

Crew Story: First Lastname

Ch 8, Title TK, Rapa Nui, Chile
Local Voices: Tk
Local Solutions: Tk

Crew Story: First Lastname

Ch 9, Title TK, Taputaputea/Tautria, Tahiti
Local Voices: Tk
Local Solutions: Tk

Malama Honua Marketing Timeline

* Feb/March: Surfer's Journal, Pataloha ad featuring Hokule'a

* March: Book available for pre-order on Patagonia.com

* March 29: Surf catalog drops in home, featuring Hokule?a-inspired Pataloha line and book feature. Circulation 1.6 million

* March 29: The Cleanest Line post, essay from Nainoa Thompson, CEO of PVS

* April-July: Hokule'a-inspired Pataloha line, in-store exclusive

* April: Full-color 8-page blad in-store consumer giveaway

* May 2: Malama Honua-themed Summer Catalog drops. Circulation 1.1 million

* May 2: The Cleanest Line post: excerpt from Summer Catalog/book

* June 17: Hokule?a returns to Hawaii. 1500 blads distributed at Malama Honua fundraiser; postcards distributed at Fair and Summit 7/18-20

* July 1: The Cleanest Line post: Excerpt from book

* Aug/Sept: Surfer's Journal ad, book feature

*Sept 1: Publication

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