Ten chapters, chronicling Cliff's journey in music from getting kicked off "American Idol" to finding success with his hit song "Confident". It tells people how to start doing more passion projects while continuing to work their day job. It describes a detailed and realistic approach, unlike those which promise that you can become a multi-millionaire with minimal effort. Rather than setting lofty, unobtainable goals, Cliff embodies the "every man", taking slow and strategic, methodical steps to my version of success, which the readers can also aspire to and achieve in their own right.

Most of the books in the genre are written by white men and women and being a person of color, minority readers will find it refreshing to hear about Cliff's journey through that lens. That said, it is universal for all who enjoy self-help, biographies, autobiographies, memoirs, business and psychology books. Side Hustle & Flow tells Cliff's unique, inspirational and motivational, grassroots, artistic story.