Develop and post regularly to Instagram (2.9K+ followers) and other social media

Blog regularly

Pursue interviews on podcasts and blogs about working moms

Host launch events and signings

Target professional women and moms between the ages of 31 and 40
Submit to major industry reviewers, including Publisher's Weekly and Foreword Reviews
Target local and national media, including: CFMJ, CKNT, The Globe and Mail, CTV, CBC, Global