A guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis


Systematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data.


This textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data.





Contains new research data, exceptional illustrations and diagrams

Offers step-by-step processes of working through examples, transcriptions and online videos

Goes into great depth so that students can use the book as hands-on material to engage with their own data analysis

Designed to be easy-to-use with color-coded definitions, tasks, discussion points and notes



Written for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, Systematically Working with Multimodal Data is an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis.