Serie: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces

E-bok

3618,-

Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

E-bok

2603,-

Marketing Transformation: Marketing Practice in an Ever Changing World

Marketing Transformation: Marketing Practice in an Ever Changing World

E-bok

2603,-

Creating Marketing Magic and Innovative Future Marketing Trends

Creating Marketing Magic and Innovative Future Marketing Trends

E-bok

3618,-

Back to the Future: Using Marketing Basics to Provide Customer Value

Back to the Future: Using Marketing Basics to Provide Customer Value

E-bok

2603,-

Marketing at the Confluence between Entertainment and Analytics

Marketing at the Confluence between Entertainment and Analytics

E-bok

3618,-

Rediscovering the Essentiality of Marketing

Rediscovering the Essentiality of Marketing

E-bok

1443,-

Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?

Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?

E-bok

2603,-

Proceedings of the 1995 World Marketing Congress

Proceedings of the 1995 World Marketing Congress

E-bok

1878,-

Proceedings of the 1996 Multicultural Marketing Conference

Proceedings of the 1996 Multicultural Marketing Conference

E-bok

1878,-

Proceedings of the 1993 World Marketing Congress

Proceedings of the 1993 World Marketing Congress

E-bok

1878,-

Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

E-bok

1878,-

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

E-bok

2545,-

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

E-bok

1878,-

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

E-bok

1878,-

Global Perspectives in Marketing for the 21st Century

Global Perspectives in Marketing for the 21st Century

E-bok

1878,-

Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference

E-bok

1298,-

Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

E-bok

1878,-

1980's: A Decade of Marketing Challenges

1980's: A Decade of Marketing Challenges

E-bok

1878,-

Marketing Challenges in a Turbulent Business Environment

Marketing Challenges in a Turbulent Business Environment

E-bok

2893,-

Proceedings of the 1988 International Conference of Services Marketing

Proceedings of the 1988 International Conference of Services Marketing

E-bok

1878,-

Marketing in Transition: Scarcity, Globalism, & Sustainability

Marketing in Transition: Scarcity, Globalism, & Sustainability

E-bok

1298,-

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

E-bok

1878,-

Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era

Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era

E-bok

2603,-

Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

E-bok

1298,-

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

E-bok

1878,-

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

E-bok

1878,-

Cultural Perspectives in a Global Marketplace

Cultural Perspectives in a Global Marketplace

E-bok

1298,-

Proceedings of the 1998 Multicultural Marketing Conference

Proceedings of the 1998 Multicultural Marketing Conference

E-bok

1878,-

Proceedings of the 1997 World Marketing Congress

Proceedings of the 1997 World Marketing Congress

E-bok

1878,-

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

E-bok

1878,-

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

E-bok

1298,-

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

E-bok

1298,-

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

E-bok

1878,-

Minority Marketing: Issues and Prospects

Minority Marketing: Issues and Prospects

E-bok

1298,-

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

E-bok

1298,-