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Any attempt to predict the future is a journey into the unknown. On this adventure the reader will be continuously engaged, intrigued, exhilarated and occasionally irritated by the unexpected connections and extrapolations, but will never be jaded or bored on this breathtaking roller coaster ride into the future.

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Gregory Ashworth, University of Groningen, The Netherlands

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Tourism, in all its many forms, is central to the development of society. However, thinking about the future of tourism has been under researched. Drawing from the author's extensive knowledge, this book develops a multiple disciplinary focus on the future of tourism. It breaks new ground by bringing together a range of feasible concepts and ideas about the future, and presents them in the form of scenarios from the perspective of a number of destinations. I am sure in a short time this book will be required reading, not only for students, but also for those who work in tourism marketing and want to better understand their possible future markets.

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Elisa Backer, University of Ballarat, Australia

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Tourism professionals who want to know where their industries are headed will find volumes of eye-opening material throughout 2050—Tomorrow’s Tourism. Everyday consumers who like to travel will enjoy this book, too, as Yeoman has many insights on what tourism packages in the future may offer. Why wait to get a head start on planning for your 2050 dream vacation?

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Rick Docksai, The Futurist, 2013, Vol 47, No 1

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This publication will no doubt have a broad appeal and is a refreshing change from much of the standardised academic texts that we are more familiar with. It will be of interest to anyone who is interested in ‘what will happen next’ and perhaps in attempting to answer some of the questions posed and the issues raised.

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Davina Stanford, Leeds Metropolitan University, UK, Tourism Management 36 (2013) 141–142

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The breadth of coverage is a major strength of the book in terms of geographic settings and aspects of tourism integral to both supply and demand perspectives...The book is principally addressed to the reader as a user. It presents knowledge and scenarios about the future of tourism in 2050 that, from the outset, are intended to challenge and provoke the reader. Readers are invited to be users, form their own conclusions, and build their own scenarios...The intended audience for this book, according to the authors, is anyone interested in the future. More specifically one could say this book is recommended for anyone interested in tourism futures from an integrated supply and demand perspective, and especially those interested in using scenario planning as a method for contemplating the future of tourism.

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Pandora Kay, Deakin University, Australia, Annals of Tourism Research, Vol. 41, pp. 257–258, 2013

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It is difficult to fault this book. It is accessibly written, persuasive, and well informed.

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Tom Baum, University of Strathclyde, UK, Anatolia – An International Journal of Tourism and Hospitality Research, 2013

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Ian and his co-authors deserve congratulations for taking up such a stupendous and huge theme for this book. This will certainly encourage young and enthusiastic authors to look into the future of tourism more palpably and realistically than just guessing the mega trends and imagining the scenarios or building utopias.

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Tej Vir Singh, Centre for Tourism Research and Development, Lucknow, India, Tourism Recreation Research Vol. 39, No. 1, 2014