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Business of Opera

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This book helps sharpen the focus of music historians, spectators-consumers of music, and the multiple actors involved in the business of opera. By taking us behind the scenes, it reminds us that opera certainly lives on the talent of its creators and performers, but survives, also, on money from those who finance it. It is one of the merits of the book to provide concrete and emblematic evidence.

Mélanie Traversier, Transposition: Musique et Sciences Sociales

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The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of aspects concerning marketing, audience development, promotion, arts administration and economic issues that beset professionals working in the opera world. Les mer

725,-
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The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of aspects concerning marketing, audience development, promotion, arts administration and economic issues that beset professionals working in the opera world. The editors' aim has been to assemble a coherent collection of essays that engage with a single theme (business), but differ in topic and critical perspective. The collection is distinguished by its concern with the business of opera here and now in a globalized market. This includes newly commissioned operas, sponsorship, state funding, and production and marketing of historic operas in the twenty-first century.

Detaljer

Forlag
Routledge
Innbinding
Paperback
Språk
Engelsk
Sider
240
ISBN
9780367597122
Utgivelsesår
2020
Format
23 x 16 cm

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«

This book helps sharpen the focus of music historians, spectators-consumers of music, and the multiple actors involved in the business of opera. By taking us behind the scenes, it reminds us that opera certainly lives on the talent of its creators and performers, but survives, also, on money from those who finance it. It is one of the merits of the book to provide concrete and emblematic evidence.

Mélanie Traversier, Transposition: Musique et Sciences Sociales

»

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