Tourism Marketing in Western Europe - 
      Konstantinos Andriotis
    
      Dimitrios Stylidis
    
      Nikolaos Boukas
    
      Dimitrios Stylidis
    
      Jordi Arcos-Pumarola
    
      Jesús Barreal Pernas
    
      Thomas Bausch
    
      Bernardo Borges
    
      Francesco Calza
    
      Jacey Choe
    
      Marta Conill-Tetuà
    
      Elisabeth Cooper
    
      Rui Augusto Costa
    
      Mengyun Hu
    
      Elitza Iordanova
    
      Gil Jannes
    
      Eleonora Pantano
    
      Carina Ren
    
      Michele Simoni
    
      Annarita Sorrentino
    
      Nikolaos Stylos
    
      Mariapina Trunfio
    
      Ilma Aulia Zaim

Tourism Marketing in Western Europe

; Dimitrios Stylidis ; Nikolaos Boukas (Redaktør) ; Dimitrios Stylidis (Redaktør) ; Jordi Arcos-Pumarola (Innledning) ; Jesús Barreal Pernas (Innledning) ; Thomas Bausch (Innledning) ; Bernardo Borges (Innledning) ; Francesco Calza (Innledning) ; Jacey Choe (Innledning) ; Marta Conill-Tetuà (Innledning) ; Elisabeth Cooper (Innledning) ; Rui Augusto Costa (Innledning) ; Mengyun Hu (Innledning) ; Elitza Iordanova (Innledning) ; Gil Jannes (Innledning) ; Eleonora Pantano (Innledning) ; Carina Ren (Innledning) ; Michele Simoni (Innledning) ; Annarita Sorrentino (Innledning) ; Nikolaos Stylos (Innledning) ; Mariapina Trunfio (Innledning) ; Ilma Aulia Zaim (Innledning)

Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. Les mer
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Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The collection of cases in this book: · Considers global trends and forces in order to understand the marketing environment of a wide number of countries and the appreciation of the sustainable competitive development of destinations. · Explores specific marketing strategies in Western-European countries' destinations. · Is authored by scholars who have performed extensive research on tourism in the countries documented. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.
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Utgitt:
Forlag: CABI Publishing
Innbinding: Innbundet
Språk: Engelsk
Sider: 256
ISBN: 9781789248753
Format: 24 x 17 cm
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VURDERING
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Chapter 1: How Does Internet of Things (IoT) Affect Travel Experience? By Mengyun Hu, Eleonora Pantano and Nikolaos Stylos. Chapter 2: Young British Tourists’ Tourism-related Information Sources. By Ilma Aulia Zaim. Chapter 3: DMOs and Tourism Marketing Channels in the Centre of Portugal. By Bernardo Borges and Rui Augusto Costa. Chapter 4: New Tourism Experiences and Mature Destinations: The Role of Participatory Planning in Repositioning a Southern Italy Destination. By Francesco Calza, Michele Simoni, Annarita Sorrentino and Mariapina Trunfio. Chapter 5: Comparison of International Tourist Profiles in the Spanish Wine and Olive Oil PDOs. By Jesús Barreal Pernas and Gil Jannes. Chapter 6: Managing Hybrid Destinations: Challenges and Lessons from the Alps. By Thomas Bausch. Chapter 7: Diversifying and Enhancing Mountainous Destinations through Rural Tourism: The Case of Kalavrita, Greece. By Nikolaos Boukas. Chapter 8: US Tourists’ Food Neophobia and Their Local Food Experiences in France and Italy. By Jacey Choe. Chapter 9: Nazi Past and Destination Image: The Case of Linz, Austria. By Elitza Iordanova. Chapter 10: Being Online Off the Beaten Track: Rhythms of Connectivity and User-generated Content in the Marketing of Greenland. By Carina Ren and Elisabeth Cooper. Chapter 11: Promoting Intangible Cultural Heritage through Social Networks: A Case Study of the Fête De l'Ours In France. By Jordi Arcos-Pumarola and Marta Conill-Tetuà.
Nikolaos Boukas (Edited By)
Dr. Nikolaos Boukas holds a PhD in Management Studies from the University of Exeter, UK. He is currently an Associate Professor of Tourism & Hospitality Management and the Director of the Center for Sustainable Management of Tourism, Sport & Events (CESMATSE) of the European University Cyprus. His research interests are focused on tourism marketing, sustainable tourism development, island tourism, niche tourism and innovative tourism product, cultural heritage tourism management, and youth tourism. His work has been published on several peer-reviewed journals, book chapters, and conference proceedings.

Dimitrios Stylidis (Edited By, Series Edited By)
Dimitrios Stylidis, Ph.D., is Associate Professor in Tourism Marketing at the University of Crete, Greece. Prior to this, he was Senior Lecturer in Tourism and Research Cluster Leader at Middlesex University London, and a Postdoc Researcher and Visiting Lecturer at the Ben-Gurion University, Israel. Dimitrios holds an MSc and PhD in tourism from the University of Surrey, U.K. His research interests include place image and marketing, tourist destination image and behaviour, tourism impacts and sustainable development. His work has been published in several journals including Tourism Management, Annals of Tourism Research, Journal of Travel Research, and Journal of Sustainable Tourism.

Konstantinos Andriotis (Series Edited By)
Konstantinos Andriotis is a Professor in Tourism at Middlesex University London. He holds a PhD in Tourism Development and Planning (Bournemouth University, 2000) and a Post Doc in Tourism Marketing (Hellenic Open University, 2006). He edits the 'International Journal of Tourism Policy', the 'Journal of Qualitative Research in Tourism' and the CABI Regional Tourism Series. He has an h-index of 32 and more than 4500 citations. He was listed in the Stanford University list of top 2 per cent of scientists in the World. His research interests include tourism development and planning, alternative forms of tourism, tourism experience and degrowth.