Entrepreneurship for Rural Start-ups

Lessons and Guidance for New Venture Creation

Gloria Jimenez-Marin (Redaktør) ; Alejandro Lopez Rodriguez (Redaktør) ; Miguel Torres Garcia (Redaktør) ; Jose Guadix Martin (Redaktør)

Entrepreneurs who start out with no network, no money, no market and scarce resources find a big contrast between what they read in books and the success stories from the Valley and their reality, specially first-timers. Les mer
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Vår pris: 608,-

(Innbundet) Fri frakt!
Leveringstid: Sendes innen 7 virkedager

Om boka

Entrepreneurs who start out with no network, no money, no market and scarce resources find a big contrast between what they read in books and the success stories from the Valley and their reality, specially first-timers. Most entrepreneurial books focus on the Business Canvas Model, simplifying the process of building a start-up. Many entrepreneurs who have no previous business experience embrace quick and lean methods without the foundations needed to build solid value proposals.


This book stands out because it deals with entrepreneurship in environments far removed from large cities with fewer infrastructures, connections and resources but which also need companies that provide services to citizens and society. This book focuses on the basics, treating each part of the business canvas as a discipline itself that must be mastered. The book illustrates key lessons learned and offers guidance on essential topics for new venture success in mainstream markets. It expands critical lessons learned and points of guidance across several key topics for new venture creation. Noteworthy is the role of context, financial understanding, building business development skills and start-up communications.


Entrepreneurship for Rural Start-ups will be of interest to students, academics and researchers in the field of entrepreneurship, and will be of use to individuals looking to start a local business to take advantage of the rural environment and the possibilities it offers.

Fakta

Innholdsfortegnelse

Part I. Basic Principles for Successful Rural Entrepreneurship.


1. First Steps: understanding the start-ups ecosystem Ignacio Morales Conde, Jose L. Cordoba Leiva and Susan Giesecke.


2. Where is the money? Funding and finances Felix Jimenez-Naharro, Maria Mar Gonzalez-Zamora and Tom Horsey.


3. How Do I sell it? Marketing and Communication Fundamentals Gloria Jimenez-Marin and Marta Dominguez de la Concha-Castaneda.


4. Business development and day to day operations Rodrigo Elias Zambrano and Javier Domingo Morales.


5. Assembling a tech-team Emilio Solis and Alvaro Pareja.


6. Legal tips for newcomers Victor Lopez and Ricardo San Martin.


7. Dealing (and working) with large companies Oscar Carreras and Patricia Hernanz.


Part II. Entrepreneurship with Rural Start-ups.


8. Spain Coordinated by Patricia Lopez Trabajo.


9. USA Coordinated by Susan Giesecke.


10. Portugal Coordinated by Patricia Margarida Farias Coelho.


11. Latin America (Peru and Brazil) Coordinated by Patricia M. Farias Coelho and Monica Reyes.


12. United Kingdom Coordinated by Irene Garcia Medina.

Om forfatteren

Gloria Jimenez-Marin is Professor in the Audiovisual Communication and Advertising Department at the University of Seville, Spain.


Alejandro Lopez Rodriguez is an Entrepreneur and CEO of 360 Heritage, Spain.


Miguel Torres Garcia is Director of Knowledge Transfer and Entrepreneurship in University of Seville, Spain.


Jose Guadix Martin is Professor of Business Organisation and Vice-Rector of Technology Transfer at the University of Seville, Spain.