Routledge Companion to the History of Retailing
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'This compendium provides an unrivalled insight into the development of retailing through the ages. I particularly enjoyed reading the impact of entrepreneurship, innovation and regulation on retailing in countries as diverse as New Zealand and the Netherlands. A must-read for executives, academics and decision-makers who want to understand and improve the wheels of fortune in retailing.'
Anne Staal, Hanze University of Applied Sciences, the Netherlands
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Retail history is a rich, cross-disciplinary field that demonstrates the centrality of retailing to many aspects of human experience, from the provisioning of everyday goods to the shaping of urban environments; from earning a living to the construction of identity. Les mer
By offering an up-to-date, comprehensive thematic, spatial and chronological coverage of the history of retailing, this Companion goes beyond traditional narratives that are too simplistic and Euro-centric and offers a vibrant survey of this field.
It is divided into four broad sections: 1) Contexts, 2) Spaces and places, 3) People, processes and practices and 4) Geographical variations. Chapters are written in an analytical and synthetic manner, accessible to the general reader as well as challenging for specialists, and with an international perspective.
This volume is an important resource to a wide range of readers, including marketing and management specialists, historians, geographers, economists, sociologists and urban planners.
Detaljer
- Forlag
- Routledge
- Innbinding
- Paperback
- Språk
- Engelsk
- Sider
- 536
- ISBN
- 9780367656072
- Utgivelsesår
- 2020
- Format
- 25 x 17 cm
Anmeldelser
«
'This compendium provides an unrivalled insight into the development of retailing through the ages. I particularly enjoyed reading the impact of entrepreneurship, innovation and regulation on retailing in countries as diverse as New Zealand and the Netherlands. A must-read for executives, academics and decision-makers who want to understand and improve the wheels of fortune in retailing.'
Anne Staal, Hanze University of Applied Sciences, the Netherlands
»