«'A fascinating account of the relationships between artefacts, on the hand, and organsiations and society on the other...The implications represent a major challenge to some current theories of organisation.'EBF Magazine'Personal relations and social connections increasingly characterize the world of interaction among brand managers, marketers and advertisers. With unusual clarity and perceptiveness, Brian Moeran details the nature and implications of such relations from his advertising and fieldwork experience in Japan. This book is pioneering in its approach, and will be required reading for academics interested in the subject, as well as for marketers and advertisers.'Timothy Malefyt, Director of Cultural Discoveries, BBDO Advertising'Ethnography is a very multifaceted enterprise now, and it is moving into new settings. Brian Moeran draws very effectively on key concepts to portray variations in his own field engagements, and after we have enjoyed it as a good read, h»