«

Levy's narrative is richly detailed, thanks to interviews with Facebookers past and present...His account of Zuckerberg's abbreviated Harvard tenure and Facebook's early years feel fresh, with plenty of colour that reminds you the HBO show Silicon Valley did not have to reach far for its satire

»

NPR.org

«This absorbing book will inspire important conversations about big tech and privacy in the twenty-first century»

Booklist

«This fascinating book reveals the imperial ambitions of Facebook's founder»

James Marriott, The Sunday Times

«A tour de force of access journalism»

Natasha Singer, The New York Times

«Steven Levy is the founding guru of technology journalism»

Brad Stone, author of The Everything Store and The Upstarts

«

Comprehensive and captivating history

»

Wall Street Journal

«

Levy writes with verve... [he] is able to trace the origins of the Cambridge Analytica scheme to Facebook's disregard for the privacy concerns of the first users... He doesn't shy from asking the tough questions

»

Washington Post

«Fresh, up-to-date and insiderish »

The Economist

«

Levy portrays a tech company where no one is taking responsibility for what it has unleashed... The book closes with a recognition that Facebook is bulldozing ahead with new innovations - from Facebook dating to its Libra digital currency project - while Zuckerberg continues to shrug off any ethical queries about his past behaviour

»

Financial Times