Celebrity Chefs and the Politics of Everyday Interference
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Food Media charts the growth of this enormous entertainment industry, and also how, under the threat of the obesity "epidemic," some of its stars have taken on new authority as social activists, while others continue to provide delicious distractions from a world of potentially unsafe food. The narrative that joins these chapters moves from private to public consumption, and from celebrating food fantasies to fueling anxieties about food realities, with the questionable role of interference in people's everyday food choices gaining ground along the way.
Covering celebrity chefs such as Jamie Oliver and Rachael Ray, and popular trends like foodies, food porn and fetishism, Food Media describes how the intersections between celebrity culture and food media have come to influence how many people think about feeding themselves and their families - and how often that task is complicated when it need not be.
Introduction: Do You Remember when Chefs just Cooked?
Part I: Food Media - A Fantasy Industry
1. The New Study of Food
Chef Mario Batali, on the Subject of Cooking
Enter the Foodie
Television: The Magic Screen
To Your Health
Let Me Entertain You
2. Foodie Books and Fantasies
Communication: 'The object thus made common'
A Life Less Ordinary (David, Fisher, Liebling)
Drooling Over History
A Life More Ordinary (Food Literature)
Ignorance as Commodity
Part II: The Rise and Rise of Food Television
3. The Celebrity (Professional) Chef: Jamie Oliver
The Naked Chef
The Jamie Effect, or The Practice of Everyday Interference
4. The Celebrity (Amateur) Chef: Rachael Ray
The Yum-O (R) Revolution
5. Fetishism and the Imagination: Heston Blumenthal and Nigella Lawson
In Search of Perfection
Fetishism: 'The definitive mistake of the pre-enlightened mind'
The Domestic Goddess
Part III: How Not to Think About What to Eat
6. Nutritionism, Bad Science and Spectacles of Disordered Eating
You Are What You Eat
Supersize vs. Superskinny
Super Skinny Me
7. Obesity: Whose Responsibility Is It Anyway?
The Obesity Police
Evidence: What of?
Exploring the rise of the celebrity chef and covering key figures such as Jamie Oliver and Rachael Ray as well as popular concepts like foodies, food porn and fetishism, Food Media highlights how the intersections between celebrity culture and food media influence everyday food choices.