Since its origins in the 1920s as a refrigerator factory in Qingdao supplying the Chinese market, Haier has risen to become
a major multinational company, overtaking the likes of Whirlpool and LG, to become the world's leading manufacturer of household
appliances today, with revenues of $30 billion. How did Haier achieve this amazing feat? This book examines Haier's organizational
transformation, which can be traced back to 1984 when Zhang Ruimin (Haier's current CEO) joined the company, and which became
the essence of Haier's sustained competitive advantage. In particular, it looks at the "RDHY Win-Win Model of Employee-Customer
Integration", the latest management practice in Haier, which has had a profound effect on the company's performance, and which
has captured the attention of academics and managers around the world.