The Haier Model

Reinventing a multinational giant in the new network era

Since its origins in the 1920s as a refrigerator factory in Qingdao supplying the Chinese market, Haier has risen to become a major multinational company, overtaking the likes of Whirlpool and LG, to become the world's leading manufacturer of household appliances today, with revenues of $30 billion. Les mer
Vår pris
385,-

(Innbundet) Fri frakt!
Leveringstid: Sendes innen 7 virkedager

Innbundet
Legg i
Innbundet
Legg i
Vår pris: 385,-

(Innbundet) Fri frakt!
Leveringstid: Sendes innen 7 virkedager

Om boka

Since its origins in the 1920s as a refrigerator factory in Qingdao supplying the Chinese market, Haier has risen to become a major multinational company, overtaking the likes of Whirlpool and LG, to become the world's leading manufacturer of household appliances today, with revenues of $30 billion. How did Haier achieve this amazing feat? This book examines Haier's organizational transformation, which can be traced back to 1984 when Zhang Ruimin (Haier's current CEO) joined the company, and which became the essence of Haier's sustained competitive advantage. In particular, it looks at the "RDHY Win-Win Model of Employee-Customer Integration", the latest management practice in Haier, which has had a profound effect on the company's performance, and which has captured the attention of academics and managers around the world.

Fakta

Om forfatteren

Cao Yangfeng (PhD) is a researcher at the Institute of Global Entrepreneurship and Innovation (Hong Kong) and the Asia Studies Centre at Copenhagen Business School.