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Nevertheless, most of these contributions use complex mathematical language difficult to understand for the average reader. In this book, the authors summarize the main ideas of the auction theory and explain them with simple language and plenty of examples. This book is a good starting point for any researcher interested in embracing the auction design as it also includes numerous real-world examples to engage the reader in the topic.
"This book fills an important gap by making the main ideas and findings of auction research accessible."
Professor Paul Milgrom, Department of Economics, Stanford University.