Focus on connecting with men and women 35-60 who are or will serve as a caregiver

Build social media presence

Grow email list and continue distributing monthly e-newsletter

Speak at workshops, retreats, and conferences

Develop caregiving quiz as lead magnet

Host "A Season of Caring" Podcast and speak as a guest on other podcasts

Submit to major industry reviewers, including Publisher's Weekly and Foreword Reviews

Target online and traditional media that covers caregiving