Sally Clark's marketing plan to promote her book, The Way Of The Warrior Mama, begins with organizing book signings and book related-events at the libraries and major book chains in the Nyack, NY Tri-state area. She plans to do Facebook lives with prominent mother bloggers, a PR campaign to publications targeting moms, and participate in a guest blog on notable mommy bloggers. Sally also plans to contact podcasts, local and national media, host speaking events for middle and high schools, and host speaking events at select colleges and universities.
In late August/early September Sally will offer some kind of "Back to School" advice/promo via webinars, Facebook lives, and interviews with prominent mom bloggers and parenting experts for moms and their teen daughters. October is domestic violence awareness month and she will organize an in person and virtual discussions with related nonprofits and experts. Sally would like to team up with other Morgan James or other authors who write about parenting, mothering, and teenage girl issues to offer a "bundle" as part of a Thanksgiving or Holiday special. Or she would like to offer a "Back to School" E-book promo. Sally will be offering a free book giveaway or host another contest as part of either "Back to School" or domestic violence awareness month or holiday special.