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Corporate Branding in Logistics and Transportation

Recent Developments and Emerging Issues

«

“This is a timely book given the logistics and transport problems highlighted by global events. The in-depth treatment of the core elements of corporate branding and reputation is complemented by topical issues of social media, ethics, sustainability and social responsibility. It is a must read not only for students of branding and transportation management, but also for practitioners and consultants in this massive industry.”

- Vince Mitchell, Professor of Marketing, The University of Sydney Business School

“Edited by a team of world-renowned scholars, this volume offers unique insights into the emerging role of brand identity, image, and reputation in logistics and transportation. Structured around sixteen chapters, this text not only reflects state-of-the-art research on corporate branding in these industries, but also provides clear guidance for practitioners working in the field.”

- Prof. Dr. Dr. h.c. Marko Sarstedt, Institute for Marketing, Ludwig-Maximilians-University Munich, Germany

“This book provides a great overview of current practices, challenges and trends within the field of corporate branding in the logistics and transportation sectors. By combining academic theory with a lot of practical examples and cases, it will surely be a valuable resource to interested academics as well as practitioners working in these industries.”

- Prof Guido Berens, Erasmus, Netherlands

»

566,-
Tilgjengelig umiddelbart etter kjøp

Detaljer

Forlag
Taylor & Francis Ltd
Språk
Engelsk
ISBN
9781003857846
Utgivelsesår
2024

Anmeldelser

«

“This is a timely book given the logistics and transport problems highlighted by global events. The in-depth treatment of the core elements of corporate branding and reputation is complemented by topical issues of social media, ethics, sustainability and social responsibility. It is a must read not only for students of branding and transportation management, but also for practitioners and consultants in this massive industry.”

- Vince Mitchell, Professor of Marketing, The University of Sydney Business School

“Edited by a team of world-renowned scholars, this volume offers unique insights into the emerging role of brand identity, image, and reputation in logistics and transportation. Structured around sixteen chapters, this text not only reflects state-of-the-art research on corporate branding in these industries, but also provides clear guidance for practitioners working in the field.”

- Prof. Dr. Dr. h.c. Marko Sarstedt, Institute for Marketing, Ludwig-Maximilians-University Munich, Germany

“This book provides a great overview of current practices, challenges and trends within the field of corporate branding in the logistics and transportation sectors. By combining academic theory with a lot of practical examples and cases, it will surely be a valuable resource to interested academics as well as practitioners working in these industries.”

- Prof Guido Berens, Erasmus, Netherlands

»

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