Marketing Strategy for the Creative and Cultural Industries
Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation
to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of
business types in the creative and cultural industries. Les mer
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Vår pris:
2025,-
(Innbundet)
Fri frakt!
Leveringstid: Sendes innen 21 dager
På grunn av Brexit-tilpasninger og tiltak for å begrense covid-19 kan det dessverre oppstå forsinket levering
Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation
to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in
how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.
The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by:
* taking a strategic approach to developing marketing plans;
* bringing together strategic planning, market research, goal setting, and marketing theory and practice;
* explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product.
With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.
The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by:
* taking a strategic approach to developing marketing plans;
* bringing together strategic planning, market research, goal setting, and marketing theory and practice;
* explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product.
With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.