Gamification for Tourism

Feifei Xu (Redaktør) ; Dimitrios Buhalis (Redaktør)

Introduces readers to gamification, a new phenomenon in tourism as a future trend Les mer
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Paperback
Legg i
Paperback
Legg i
Vår pris: 674,-

(Paperback) Fri frakt!
Leveringstid: Usikker levering*
*Vi bestiller varen fra forlag i utlandet. Dersom varen finnes, sender vi den så snart vi får den til lager
På grunn av Brexit-tilpasninger og tiltak for å begrense covid-19 kan det dessverre oppstå forsinket levering.

Om boka

Introduces readers to gamification, a new phenomenon in tourism as a future trend

Fakta

Innholdsfortegnelse

Figures and Tables

Acknowledgements

Contributors



Chapter 1. Feifei Xu & Dimitrios Buhalis: Gamification in Tourism: The Cutting-Edge Trend in Tourism



Part 1: Gamification Theories



Chapter 2. Demos Parapanos & Eleni Michopoulou: Gamification, Game Mechanics, Game Thinking and Players' Profile and Life Cycle



Chapter 3. Russell B. Williams: Understanding Games and Gamified Experiences: The MAPS-AIM Model



Chapter 4. Ye (Sandy) Shen & Marion Joppe: Gamification: Practices, Benefits and Challenges



Part 2: Gamification Application and Case Studies



Chapter 5. Zuhal Cilingir Uk & Yasar Gultekin: Gamification Applications in Hospitality and Airline Industries: A Unified Gamification Model



Chapter 6. Marianna Sigala & Elin Nilsson: Innovating the Restaurant Industry: The Gamification of Business Models and Customer Experiences



Chapter 7. Feifei Xu and Shaojin Li: Destination Marketing via Gamification: A Case Study of the Austria Adventure Game



Chapter 8. Luiz Pinto Machado: Gamification and Geocaching for Tourism Destinations: Marketing Madeira, Portugal



Chapter 9. Pablo Garrido-Pintado: Advergaming in Tourism: Spanish Cases



Chapter 10. Russell B. Williams: Pokemon GO: Serious Leisure and Game-Playing Tourists



Chapter 11. Sara MacBride-Stewart, Clare Parsons and Ilona Carati: Playfulness and Game Play: Using Geocaching to Engage Young People's Well-being in a National Park



Chapter 12. Evrim Celtek: Gamification: Augmented Reality, Virtual Reality Games and Tourism Marketing Applications



Chapter 13. Feifei Xu & Dimitrios Buhalis: Conclusion



Index

Om forfatteren

Feifei Xu is Professor in Tourism Management, Tourism Department, Southeast University, Nanjing, China. She is an Associate Editor of Tourism Review. She has worked in the tourism field for 20 years. Her research interests include sustainable tourism and eTourism with a particular focus on gamification.



Dimitrios Buhalis is a Professor, the Director of the eTourism Lab and Deputy Director of the International Centre for Tourism and Hospitality Research at Bournemouth University Business School, UK. He is a strategic management and marketing expert with specialisation in ICT applications in the tourism and hospitality industries. His research launched the eTourism field and now focuses on SMART and real time tourism. He is the Editor in Chief of Tourism Review.