How Flash rose and fell as the world's most ubiquitous yet divisive software platform, enabling the development and distribution
of a world of creative content.Adobe Flash began as a simple animation tool and grew into a multimedia platform that offered
a generation of creators and innovators an astonishing range of opportunities to develop and distribute new kinds of digital
content. For the better part of a decade, Flash was the de facto standard for dynamic online media, empowering amateur and
professional developers to shape the future of the interactive Web. In this book, Anastasia Salter and John Murray trace the
evolution of Flash into one of the engines of participatory culture. Salter and Murray investigate Flash as both a fundamental
force that shaped perceptions of the web and a key technology that enabled innovative interactive experiences and new forms
of gaming. They examine a series of works that exemplify Flash's role in shaping the experience and expectations of web multimedia.
Topics include Flash as a platform for developing animation (and the "e;Flashimation"e; aesthetic); its capacities
for scripting and interactive design; games and genres enabled by the reconstruction of the browser as a games portal; forms
and genres of media art that use Flash; and Flash's stance on openness and standards-including its platform-defining battle
over the ability to participate in Apple's own proprietary platforms. Flash's exit from the mobile environment in 2011 led
some to declare that Flash was dead. But, as Salter and Murray show, not only does Flash live, but its role as a definitive
cross-platform tool continues to influence web experience.